Google quer usar frequências ociosas de TV

24/3/08

O Google revelou nesta segunda-feira planos para lançar uma nova geração de dispositivos sem fio para operar nas frequências que hoje pertencem às transmissões televisivas e aliviou os temores de que o sistema possa interferir nas transmissões das emissoras de televisão e microfones sem fio.

Em comentários entregues à Comissão Federal de Comunicações (FCC, na sigla em inglês), a empresa resumiu seu plano para dispositivos de baixa tensão que usam os "espaços em branco", ou frequências inutilizadas, entre os canais de televisão. Um executivo da Google chamou o projeto de "WI-Fi 2.0 ou Wi-Fi com esteróides".

"As frequências podem prover uma grande economia e ganhos sociais se usadas de forma mais eficiente", afirmou o Google nos comentários. Rick Whitt, conselheiro de mídia e telecomunicações da Google em Washington, disse que esta classe de dispositivos sem fios pode transmitir dados a uma velocidade de bilhões de bits por segundo muito mais rápido que os milhões de bits por segundo disponíveis na maioria dos sistemas de banda larga.

Tais frequências podem estar disponíveis em fevereiro de 2009, quando a transmissão televisiva mudar de analógica para digital. Whitt disse que a companhia espera iniciar o uso dessas frequências até o final de 2009.

Reuters

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Mon Mar 24, 4:54 PM ET

SAN FRANCISCO - Less than a week after losing in the latest U.S. spectrum auction, Google Inc. has started pitching its plan to use TV "white space" — unlicensed and unused airwaves — to provide wireless Internet.
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In a letter to the Federal Communications Commission released by Google on Monday, the Internet search giant pressed the government to open up the white space for unlicensed use in hopes of enabling more widespread, affordable Internet access over the airwaves.

"As Google has pointed out previously, the vast majority of viable spectrum in this country simply goes unused, or else is grossly underutilized," Richard Whitt, Google's Washington telecom and media lawyer, wrote in the letter. "Unlike other natural resources, there is no benefit to allowing this spectrum to lie fallow."

Google said the white space, located between channels 2 and 51 on TV sets that aren't hooked up to satellite or cable services, offer a "once-in-a-lifetime opportunity to provide ubiquitous wireless broadband access to all Americans."

In addition, opening up the spectrum would "enable much-needed competition to the incumbent broadband service providers," Whitt wrote.

It was not the first time that Google has urged the FCC to open up television white space, but the Internet company's public letter, sent Friday, was notable given Google's involvement in the just-ended 700MHz wireless spectrum auction.

Google was outbid by Verizon Wireless, but the Internet company had already convinced the FCC to require the winner of a specific portion of the spectrum to allow subscribers to use any compatible wireless device they want.

Google is also developing mobile phone software, known as Android, that several device makers are using to power their upcoming handsets.

Google is betting that it can boost its online advertising business by making it easier for mobile consumers to get access to the Internet on their mobile phones.

TV broadcasters oppose use of white space, fearing such usage would cause interference with television programming and could cause problems with a federally mandated transition from analog to digital broadcasting signals next year. But Google in its letter urged the FCC to adopt a series of overlapping technologies, including "spectrum sensing," designed to prevent signals from interfering with each other.

Whitt said Google was not advocating any specific business model to develop the white space. He said there was enough unused spectrum for businesses to create a wide range of options, such as building small peer-to-peer networks or even establishing an alternative national wireless carrier.

Whitt said he did not expect any changes to the status quo until after the United States shifts from analogue broadcasting to digital TV in February 2009. He said consumer devices compatible with white space spectrum could be on the market as early as late 2009.

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7/01/07
Duncan Riley

Japanese manufacturer Matsushita (Panasonic) has signed a deal with Google that will see the company launch flat panel television sets that allow users to access YouTube and other Google services such as Picasa Web Albums.

The deal is said to be non-exclusive with the first units set to be launched in the United States in Spring.

The deal isn’t the first internet enabled television to be manufactured, but it is the first time Google has signed a deal in this space. Internet in the lounge room has long been a hyped technology that despite various platforms (including Windows MCE) has failed to capture the publics imagination, particularly given the need for a computer or internet specific device to connect. TV with internet access built in, if it’s delivered without any major premium over existing television sets has the potential of finally delivering mass market convergence. Having YouTube access built into sets as a default would also be a positive for Google as it continues to work towards strengthen YouTube’s long term dominance in light of increased competition.

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Martes, Octubre 10, 2006
Enrique Dans

Google culmina la adquisición de YouTube por la cantidad que se había citado previamente, 1.650 millones de dólares en acciones. La noticia, que ya comentamos el pasado viernes, fue anunciada en una conference call por Eric Schmidt, y ha sido publicada en el WSJ ($). La razón para la compra es tan clara como que

“YouTube is a clear winner in the social-networking side of video.”

Entre las dos iniciativas de publicación de vídeo en la red, Google Video y YouTube, Google controlará en torno a un 57% de cuota de mercado en este segmento. Además de la transacción, se han anunciado una serie de acuerdos con compañías de contenidos como CBS, Universal y SonyBMG, lo que virtualmente elimina las posibles amenazas de persecución legal por parte de las mismas y favorece además el uso de este tipo de plataformas como medio de distribución de preferencia de los contenidos de estas compañías.

Lo importante de la compra, como comentamos el pasado viernes, es la fortísima apuesta de Google, sin duda el actor más importante de la web hoy en día, por el vídeo como contenido de referencia en Internet. En cierto modo, la compra de YouTube realizada hoy es equivalente a la adquisición de Blogger realizada en Febrero de 2003: ambas definen de manera clara el futuro de los contenidos en la red. Si la compra de Blogger puede asociarse como una de las causas que coadyuvaron al fortísimo impulso recibido por el fenómeno blog a partir de 2003, la de YouTube comeinza a definir un futuro que, iniciado por YouTube como empresa independiente, nos llevará a considerar el vídeo como uno de los contenidos del futuro, algo que produciremos, almacenaremos y consumiremos de manera habitual en la red cada día más.

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9/10/06

Antonio Delgado

El rumor acaba de confirmarse. Google adquiere Youtube por 1.650 millones de dólares en acciones. Durante la mañana de hoy se ha ido anunciando diferentes acuerdos de Youtube con CBS, Sony BMG Music y Universal Music que presagiaban que el cierre de la operación estaba cerca. Recordemos que previamente había llegado a acuerdos con Warner Music y NBC. Estos acuerdos disipan las posibles demandas por infracción de copyright que pesaba sobre el sitio desde sus comienzos. Vía libre al modelo de negocio de la mano de los productores de contenidos tradicionales.

Considero que es una compra "barata" para Google que la amortizará a medio plazo. Actualmente Youtube sirve más de 100 millones de vídeos al día. Una audiencia mundial nada despreciable para Google y su modelo de publicidad contextual ¿Y audiovisual? Por otra parte, si hay una empresa especializada en mantener miles de servidores y ancho de banda, esa es Google. Youtube podrá tener un crecimiento ilimitado más allá del ancho de banda y de la cantidad de almacenamiento.

Por cierto, después de esta compra.. ¿El próximo proyecto web2.0 en ser adquirido será el agregador social digg.com?